... as of November 7, 2010: http://www.southwest.com/html/about-southwest/history/fact-sheet.html
Southwest Media Channels - http://www.swamedia.com/About the Company
Southwest Airlines was incorporated in Texas and commenced Customer Service on June 18, 1971, with three Boeing 737 aircraft serving three Texas cities-Houston, Dallas, and San Antonio. Today, Southwest operates 547 Boeing 737 aircraft among 72* cities. Southwest topped the monthly domestic originating passenger rankings for the first time in May 2003. Yearend results for 2009 marked Southwest's 37th consecutive year of profitability. Southwest became a major airline in 1989 when it exceeded the billion-dollar revenue mark. Southwest is the United States' most successful low fare, high frequency, point-to-point carrier. Southwest operates more than 3,100 flights a day coast-to-coast, making it the largest U.S. carrier based on domestic passengers carried as of June 30, 2010.
* Service to South Carolina through Charleston and Greenville-Spartanburg will begin March 13, 2011; service to New Jersey through Newark will begin March 27, 2011.
Daily Departures - More than 3,100 flights a day.
Employees - Nearly 35,000 total Employees throughout the Southwest system.
Stock - Common stock is traded under the symbol "LUV" on the NYSE.
2009 Financial Statistics
Net income: $99 million
Net income, excluding special items: $143 million
Total passengers carried: 86 million
Total RPMs: 74.5 billion
Average passenger load factor: 76 percent
Total operating revenue: $10.4 billion
Cities Served - Southwest flies to 72* cities in 37* states.
(View City Chart)
* Service to South Carolina through Charleston and Greenville-Spartanburg will begin March 13, 2011; service to New Jersey through Newark will begin March 27, 2011.
Fleet - Southwest currently operates 547 Boeing 737 jets (as of September 30, 2010). (View Chart)
Fleet Type / Number / Seats
737-300 / 173 / 137
737-500 / 25 / 122
737-700 / 349 / 137
- The Company's fleet has an average age of approximately 11 years.
- The average aircraft trip length is 653 miles with an average duration of one hour and 52 minutes.
- Southwest aircraft fly an average of 6 flights per day, or almost 10 hours and 51 minutes per day.
- Southwest was the launch customer for the Boeing 737-700 in 1997. Southwest was also a launch customer for the Boeing 737-500 and 737-300 series aircraft.
- Southwest recently completed updating its original color scheme of gold, red, and orange paint with the addition of Canyon Blue. Three Next-Generation Boeing 737 aircraft will continue flying with a commemorative livery of Desert Gold to honor the carrier's original three cities-Dallas, Houston, and San Antonio.
- Performance- enhancing Blended Winglets have been added to our fleet of 737-700s, and all new 737-700 aircraft arrive from Boeing with Blended Winglets installed.
- Additionally, Southwest began installation of Blended Winglets on some of our 737-300 aircraft in early 2007; installation of Blended Winglets on these aircraft was completed as of the end of second quarter 2010.
- Southwest tested WiFi on four of our airplanes, and in late 2009, we made the decision to begin installing satellite-delivered broadband from our WiFi provider, Row 44, on the rest of our fleet. We currently estimate that our entire fleet will be WiFi enabled in the 2013 timeframe.
Top Ten Airports by Departures (As of November 7, 2010) (View Chart)
Cities / Daily Departures / Number of Gates / Nonstop Cities Served / Established Las Vegas / 212 / 19 / 54 / 1982
Chicago Midway / 208 / 29 / 52 / 1985
Phoenix / 173 / 24 / 47 / 1982
Baltimore/Washington / 160 / 20 / 43 / 1993
Denver / 141 / 17 / 42 / 2006
Houston Hobby / 127 / 17 / 30 / 1971
Dallas (Love Field) / 125 / 15 / 15 / 1971
Los Angeles (LAX) / 110 / 11 / 21 / 1982
Oakland / 103 / 13 / 19 / 1989
Orlando / 91 / 12 / 32 / 1996
Customer Support & Services Centers - Southwest Airlines currently operates six Customer Support and Services Centers located in Albuquerque, Chicago, Houston, Phoenix, Oklahoma City, and San Antonio.
Fun Facts
- Southwest received 90,043 resumes and hired 831 new Employees in 2009.
- In 2009 Southwest served 63.2 million cans of soda, juices, and water; 14.3 million alcoholic beverages; 14 million bags of pretzels; 90 million bags of peanuts; 17.7 million
- Select-A-Snacks; and 33.5 million other snacks.
- Southwest consumed approximately 1.4 billion gallons of jet fuel in 2009.
- In 2009, Southwest moved 182 million pounds of cargo.
- The shortest daily Southwest flight is between Ft. Myers (RSW) and Orlando (MCO) (133 miles). The longest daily Southwest flight is between Providence (PVD) and Las Vegas (LAS) (2,363 miles).
- Southwest has 1,164 married couples. In other words 2,328 Southwest Employees have spouses who also work for the Company.
southwest.com
As of November 12, 2010, Customers can book service from 20 Southwest Cities to five Volaris Mexican destinations (Cancun, Guadalajara, Morelia, Toluca/Mexico City, and Zacatecas), for travel starting December 1, 2010. The new service will connect through Los Angeles International Airport, Oakland International Airport, and San Jose International Airport and will create up to 85 additional flight itineraries.
For the nine months of 2010, online bookings reached 81 percent via southwest.com.
More than 10 million people subscribe to Southwest's weekly Click 'N Save e-mails.
For the nine months of 2010, approximately 79 percent of Southwest Customers are checking in online or at a kiosk.
66 percent of Fortune 500 Companies are enrolled in SWABIZ.
Southwest was the first airline to establish a home page on the Internet. Initially, five Employees comprised Southwest's web site development team, and the site took about nine months to create.
In September 2010, southwest.com was the 2nd largest travel site and largest airline site in terms of unique visitors (source: Comscore MediaMetrix). Nielsen/Netratings also reported that southwest.com was the largest airline site in terms of unique visitors.
The "Southwest Shortcut" feature on southwest.com is the first online tool that helps Customers find the lowest fare based on availability over an entire month.
DING!, a downloadable desktop application, available for both PC and MAC users, was introduced in February 2005, to notify Customers of exclusive hot offers. Southwest was the first airline to implement this type of tool. Additionally, a mobile version of DING!, for the iPhone®, was introduced in December 2009.
In addition to flights, Customers are also able to make car, hotel, cruise, and complete vacation package reservations on southwest.com.
Distinctions
- Southwest's Average passenger fare is $129.97 one-way, and the average passenger trip length is about 883 miles.
- Southwest Airlines has consistently received the lowest ratio of complaints per passengers boarded of all Major U.S. carriers that have been reporting statistics to the Department of Transportation (DOT) since September 1987, which is when the DOT began tracking Customer Satisfaction statistics and publishing its Air Travel Consumer Report.
- The airline adopted the first profitsharing plan in the U.S. airline industry in 1973. Through this plan and others, Employees own about 5 percent of the Company stock.
- The airline is about 83*percent unionized.
(*This percentage represents a total Employee headcount of fulltime and parttime, active and inactive Employees who are unionized.)
- Southwest Airlines is a member of the FORTUNE 500.
- The Ronald McDonald House program, cornerstone of the Ronald McDonald Children's Charities, is the primary corporate charity of Southwest Airlines. Annually, the Company sponsors the Southwest Airlines LUV Classic golf tournament and Party golf tournament whose proceeds benefit various Ronald McDonald Houses totaling close to $12 million over the past 25 years.
- Southwest was one of very few companies in the United States to produce an integrated report on the triple bottom line of Performance, People, and Planet. The 2009 Southwest Airlines One Report.™
- Harvard University wrote the first case study on integrated reporting about Southwest Airlines and its 2009 Southwest Airlines One Report™. The case was taught for the first time in October 2010.
- In October 2009, Southwest Airlines introduced the "Green Plane," a test for eco-friendly cabin materials that are recyclable and lighter weight, saving up to five pounds per seat thus saving fuel and reducing emissions.
Recognitions
- Southwest Airlines was recognized as a Top Employer in G.I. Job's 2011 list of Top 100 Military Friendly Employers.
- Southwest Airlines was listed in Computerworld's 2010 "Best Places to Work in IT."
- In November 2010, Southwest Airlines was listed as one of the Top 50 Companies Recognized as Leaders in Corporate Social Responsibility by the Boston College Center for Corporate Citizenship and Reputation Institute.
- In October 2010, Southwest Airlines was named the recipient of the Williams Trophy for Southwest's environmental stewardship and leadership in Required Navigational Performance. The Williams Trophy is awarded to recognize leadership and vision in aviation or Space that has enriched the quality of life on Earth.
- In October 2010, Southwest was ranked #142 on the list of 500 on Newsweek's 2010 Green Rankings.
- In October 2010, wwwnutsaboutsouthwest.com was inducted into PRNews' Hall of Fame after winning Best Corporate Blog for three years in a row.
- In October 2010, Anna Aero awarded Southwest Airlines with the Anna Aero US Annie Prize 2010 for the "Airline with the Most New Routes."
- In September 2010, Southwest Airlines was listed among the Top 60 companies for Diversity by Hispanic Business magazine.
- In July 2010, Executive Travel named Southwest Airlines the "Best North American Low Cost Airline" in the 2010 Leading Edge Awards.
- In June 2010, the American Customer Satisfaction Index ranked Southwest Airlines number one among all airlines for the 17th year in a row.
- In May 2010, Southwest Airlines was named as one of MSN Money's "10 Companies That Treat You Right."
- In May 2010, Southwest Airlines ranked seventh-up from tenth in 2009-in MSN Money's Customer Service Hall of Fame.
- In May 2010, Southwest Airlines was recognized by Smarter Traveler as having the most generous awards availability by having seats available for 99.3 percent of the award trips.
- In April 2010, Southwest Airlines was added to the Los Angeles Business Journal's 2010 Business Hall of Fame.
- In April 2010, Southwest Airlines ranked as the top-rated brand among the nation's small-and midsized-business owners and top executives, in the Biz Journals Digital Network, for a second year in a row.
- In April 2010, Southwest Airlines ranked #4 among airlines and#12 among all industries, on FORTUNE Magazine's annual list of the World's Most Admired Companies.
- In March 2010, Outside Magazine ranked Southwest Airlines #12 in their Editor's Choice Awards.
- In March 2010, Southwest Airlines was awarded the Diamond Award, at the Air Cargo World awards ceremony, with the highest overall airline score leading all airlines in the Performance and Value categories.
- In February 2010, Southwest Airlines was recognized in Business Week's list of "Customer Service Champs."
- In February 2010, Business Week released its 2009 Top 20 Best Companies for Leadership list-Southwest Airlines ranked #2!
- In January 2010, Southwest Airlines was recognized by Vault.com for having one of the Top 10 Internships in America for 2010.
- In December 2009, Southwest Airlines topped the list of the 50 best U.S. places to work by Glassdoor.com.
- In November 2009, Southwest Airlines was named Best Low Cost/No Frills Airline in the OAG Airline Industry Awards. Additionally, Southwest Airlines was named as a finalist for Best Airline based in North America.
- In November 2009, Southwest Airlines was recognized with an InfoWorld 100 Award for its Automated Outbound Messaging (AOM) system.
- In November 2009, Zagat named Southwest Airlines Best Value-Domestic; Best Consumer Ontime Estimates-Domestic; and Best Luggage Policy-Domestic.
- In November, 2009, Southwest Airlines was recognized as Favorite Domestic Airline and ranked #1 in Best Customer Service, Best Airfare Prices, Best On-Time Service, Best Baggage Service, and Best Value Frequent Flier program, among others, in the 2009 Reader's Choice Awards by Smarter Travel.
- Southwest Airlines Cargo was recognized for its excellence in air cargo for the sixth straight year, named "Airline of the Year" by the Express Delivery & Logistics Association (XLA). Southwest Airlines has placed on XLA's Airline of the Year list for nine consecutive years. In addition, Southwest Cargo won XLA's award for Excellence in web site and technology.
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